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Omnichannel Marketing

Benefits of Email & Sms Combo
There’s only one answer to “Email or SMS marketing?”. That is, “why not both?”.Combined, these strategies promise the best results in engagement and ROI as one poses strength while the other lacks it.Here are those promised benefits:Cross-Channel Marketing
How many marketings do you get if you put email marketing and SMS marketing together? That’s right! Three, including cross-channel marketing. That’s seamlessly reaching and engaging your audience through several marketing channels to create a unified and impactful customer experience.For example, if you have a company newsletter, you can reserve SMS for informing subscribers on the most attention-worthy pieces. This way, you’ll lure in more readers and improve brand recognition.Better Engagement
The combination of email and SMS marketing increases the chances of messages being seen as customers are reached in their email inboxes and mobile devices.Moreover, email provides detailed information and visuals, while SMS delivers quick and concise updates directly to customers’ phones. Increased chances of interaction and response – who wouldn’t like those odds?Improved Metrics
Easily track the performance of both communication strategies thanks to solid analytics and reports provided by omnichannel marketing services. You can use the insights to improve the most critical metrics and ensure you stay in the game.Once you’ve identified the metrics needing improvement, leverage the unique strengths of each channel. For example, SMS works well to remind less engaged users about limited-time opportunities. In the meantime, email is a suitable medium for introducing new, exciting products and their features both visually and via copy.What’s more? Each poses an opportunity to grow your email list. For instance, use email to invite people to enter their phone numbers or vice versa.Cost Effectiveness
Both strategies are cost-effective, so combining email marketing and SMS marketing packs a double punch in saving you money while reaching more people.It’s like getting two for the price of one – emails for detailed messages and SMS for quick, attention-grabbing updates. This way, you’re making the most of your budget and getting your message across efficiently.Regulations and Compliance
In both email and SMS scenarios, individuals need to opt-in to receive communications from the brand, meaning that the messages are already welcomed.But remember also to include an opt-out option in your email and SMS services, as it respects your audience’s preferences and leads to higher trust in your brand. Not to mention that people appreciate being able to opt-out if the content isn’t relevant to them.Enhanced Subscriber Experience
Your subscribers deserve some good pampering, and a combination of email and SMS marketing campaigns is a top way to enhance their experience. Working hand in hand, these two channels can create a seamless and personalized journey. For instance, if a customer shows interest in an edible-related text message, segment them into an edible-loving email list. Then you can send out, for example, emails about flash sales with confidence that it’ll be pleasantly received!Answered Consumer Preferences
The ability to choose is something we all sought after. And the choice of how we’re communicated with is no exception.That’s why email and SMS marketing, used together, manages to align with consumers’ preferences perfectly. It allows some people to receive emails for detailed updates and others via quick SMS messages.This way, the experience with your brand becomes smooth and tailored. A product launch in an email or a time-sensitive offer via SMS, whatever it is, you can trust that you’re reaching your target audience the way they want to be contacted. Happy, engaged customers – doesn’t it sound nice?Lower Cart Abandonment Rate
Emails have been proven to reduce cart abandonment rates effectively, but it doesn’t mean the abandoned cart recovery cannot be improved – you can include SMS messages.While relatively effective, cart abandonment email campaigns can rarely brag about high open rates. The thing that SMS notifications are most celebrated for. You can expect immediate and pleasant results by incorporating text messages into your sequence.Ensured Compliance with Anti-Spam Laws
Businesses are strongly motivated to adhere to specific regulations, such as the CAN-SPAM Act, if they’re US-based. To make absolutely sure that your marketing efforts align with anti-spam laws and avoid the possibility of hefty fines, it’s crucial to select a reputable third-party service for sending both email and SMS marketing messages.

Key points

SMS Marketing

Benefits of Cannabis SMS Marketing
As more consumers rely on their mobile devices for communication and information, cannabis SMS marketing has emerged as an invaluable marketing tool in the cannabis industry. Businesses can now effectively reach and engage with their target audience right at their fingertips.From promotional content to updates about orders to live customer support, this form of marketing has serious untapped potential.Text message campaigns for cannabis dispensary marketing allow consumers and brands to connect with one another in an instantaneous way, making the effectiveness of this marketing tactic invaluable.What is cannabis SMS marketing?
SMS (short message service) marketing, also known as text message marketing is a format of text message communication via mobile devices.Just as you may get an iMessage notification from a family member or friend, marketing messages from brands will show up in the exact same way, making SMS marketing an extremely accessible and effective marketing tactic.Brands have seen this form of marketing effectively boost digital conversions, enhance brand loyalty and awareness, and recapture lost customers. For dispensaries, a single cannabis SMS message could turn a slow day at the dispensary into a jam-packed, line-out-the-door, busy day.The best part is that with a cannabis-friendly SMS platform, you get built-in guardrails to minimize the risk to your text message marketing program, meaning you can reap the benefits of this marketing channel without worrying about cannabis marketing rules and regulations.A good cannabis SMS marketing campaign features:Compliance-driven content
Automated messages (can be used for anniversaries, loyalty program updates, welcome series, abandoned carts, and re-engagement reminders)
On-brand content and copywriting
Custom designs and branding as applicable
Performance strategy and reporting
With the guidance of a marketing agency to help you automate and set up segmentation based on hyper-personalization, you can unlock all the benefits of the SMS marketing for your cannabis business.Here are some of the main benefits of cannabis text message marketing:1. Highest Open & Response Rate Potential
Social media is loud and congested. Websites are at the mercy of Google’s algorithms. Email inboxes are cluttered. But text messages…well, those are fair game.In fact, while all the other platforms toss together marketing messages that ultimately get lost in the sea of online noise, phones have no sorting system for incoming texts (yet), which means that when you send a customer a text, they’re virtually guaranteed to see it.Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%. While this statistic doesn’t actually mean that customers click on the links in your texts or even really read the message, it does mean that they’re more likely to see it.If they’re more likely to see it, then there’s higher potential that they’ll engage with your brand, or even simply recall it better than others.Additionally, as mobile consumers place greater importance on convenience and simplicity, text messages are likely to command much higher and faster response rates than other approaches such as email or app notifications.2. Increased Reach and Engagement
Cannabis SMS marketing provides businesses with the means to reach a wider audience: literally anyone with a phone.That means those customers that don’t like to check social media are more likely to have access to your text message campaigns.Moreover, 95% of SMS messages are read promptly, often within minutes of being delivered – 3 to be exact, according to the research. This quick response time not only grabs the recipients’ attention but also increases the likelihood that they’ll actually take you up on your offer and click a link, respond, visit you in-store, etc.With this increased reach and prompt delivery, brands get heightened engagement and more potential conversions.In a fast-paced world where people are constantly on the move, SMS marketing cuts through the noise and delivers your message right into the hands of your customers, increasing the likelihood that they will take notice and take action.3. Targeted Marketing
Similar to email marketing, text message marketing is an owned media channel, meaning you get a lot more access to customer data. Depending on the platform you use, you can gain valuable insights on your customers, including:Purchase history
Which products they purchase over and over
Brands they have an affinity for
Average order value
How often they visit your dispensary
And more
Using this data, you can deliberately connect with your most active customers to influence their buying patterns. You could also segment your audience based on the above data and create content that will appeal to them, like creating promotions or deals specifically for people who regularly buy a certain product, brand, or product type.4. Instant Communication
Whether it’s spreading the word about a time-sensitive deal, revealing an exciting product launch, or sharing exclusive promotions, SMS marketing guarantees that your message reaches the intended audience immediately.Since you don’t have to work with a third party (like Meta) to deliver your messages for you, you get to have instant communication with your dispensary customers and they can access it instantly from wherever they are.The speed and efficiency of cannabis SMS marketing therefore cannot be overstated because you can now alert your customers in real time about promotions, in-store pop-ups, events, and more.Your consumers get instant updates and you get to push out communications with flexibility and ease; a win-win situation!5. Increased Customer Loyalty
Cannabis SMS marketing is an excellent tool for building dispensary customer loyalty because of how instant and exclusive it feels. When your best friend texts you with plans, you’re more likely to pay attention than when a brand emails you with an in-store event.Now, with text messaging, you can make subscribers feel connected to your brand and give you more attention.Utilizing SMS, you can send exclusive discounts, offer early access to product launches, and announce unique promotions specifically tailored to your VIP or loyalty program customers. These perks create a sense of exclusivity and belonging, encouraging shoppers to continually return for more.Moreover, cannabis text message marketing allows you to create transactional campaigns, such as reminders about orders, offer personalized product recommendations, and even extend customer support via text.By incorporating these thoughtful gestures into your SMS marketing strategy, you enhance the overall customer experience, fostering a strong connection with your subscribers and keeping them closely engaged with your brand.6. Easy Opt-In & Opt-Out
One of the key advantages of SMS marketing for consumers is the ease of opting in and opting out of receiving messages. Unlike other marketing channels that may require complex subscription processes, SMS opt-ins are typically straightforward and hassle-free.Consumers can simply text a keyword or code to a designated number to subscribe, granting them access to exclusive deals, promotions, and valuable content. This simplicity empowers individuals to choose the level of engagement they desire with a particular brand or business.Equally important is the ease of opting out. At any time, consumers can text a specific keyword (“STOP”) or use an opt-out link provided in the SMS message to unsubscribe. This transparent and convenient process respects their preferences and ensures they have control over the communication they receive.While this might seem like a consumer benefit (and it is), it’s also valuable to provide as a cannabis business. When you give your customers the freedom to stay informed about products, services, and special offers that actually interest them, without being overwhelmed by excessive or irrelevant marketing messages, your dispensary shopping experience will stand out from the competition.Additionally, easy opt-out options foster trust and positive brand perception, as consumers feel respected and valued. The ability to easily manage their SMS subscriptions empowers consumers to curate a personalized experience and maintain control over their mobile messaging preferences while building a meaningful relationship with you as a brand.7. Cost-Effective Marketing
Compared to traditional marketing channels, cannabis SMS marketing is more cost-effective. Where TV, radio, or print advertisements can be expensive (and riddled with rules and regulations that basically make it not worth it), SMS campaigns can be executed with minimal investment.The cost per message is considerably lower, making it a cost-effective option for businesses of all sizes. Additionally, SMS campaigns require minimal resources in terms of time, especially if you partner with a cannabis marketing agency.For instance, at Cannabis Creative we can help you automate your campaigns to schedule and send targeted SMS messages efficiently, saving valuable time and effort. Anecdotal data with our own clients shows that combined with the conversion potential, you could make thousands of dollars with a single text.Cannabis SMS marketing proves that cost-effective strategies can deliver substantial results for businesses in the ever-competitive industry.8. Integrated Marketing Strategy
SMS marketing works seamlessly with other marketing efforts, such as email marketing and loyalty programs, creating a powerful synergy. By utilizing SMS, your cannabis business can send unique and targeted offers that cross-promote with email campaigns and loyalty program incentives.This integration allows for a cohesive and synchronized approach, maximizing the impact of each channel. For example, while email marketing is ideal for long-term communication, SMS excels in delivering quick and time-sensitive messages.Individually, SMS and email marketing offer an excellent return on investment (ROI), but when integrated, they magnify the effectiveness of one another, resulting in a stronger and more impactful marketing approach.9. Analytics and Measurable Results
As with any marketing strategy, measuring your efforts is essential. SMS marketing provides businesses with robust analytics and tracking tools to measure the success of their campaigns.Through these analytics, you can assess key metrics such as delivery rates, open rates, click-through rates, and conversion rates to gauge the effectiveness of your SMS campaigns.As an owned channel, text message marketing platforms can give you hyper-specific data that allows you to gain deeper insights into what’s working and what’s not. For instance, you might be able to see that a subscriber searched through multiple educational blogs before actually checking out with your SMS-provided coupon code.By analyzing these metrics and patterns, dispensaries can make data-driven decisions, refine messaging strategies, and tailor future campaigns for better performance. These measurement capabilities, therefore, empower you to deeply understand customer behavior, optimize your marketing efforts, and ultimately achieve higher ROI from your SMS marketing campaigns.Compliance and Legal Considerations
Of course, it has to be said that there are legal and compliance issues to consider when marketing your cannabis business with SMS. It is incredibly important to comply with your local cannabis advertising regulations, even via text.Lucky for you, with SMS marketing, your subscriber list should be made up of people that opt in. You should obtain consent and provide clear opt-out options to adhere to legal requirements.Additionally, be sure to handle your customer data responsibly, ensuring privacy and security. Look into the compliance needed with data protection laws, such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) when collecting, storing, and using customer information for SMS marketing purposes.Cannabis SMS marketing must also adhere to specific content restrictions, including avoiding misleading claims, prohibited health claims, or any content that violates cannabis advertising regulations. Make sure your team understands the content guidelines accordingly to avoid legal repercussions.

Email Marketing

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Dispensary email marketing is a crucial component of any successful cannabis business. With the legalization of marijuana in many states, the industry has become increasingly competitive, and dispensaries need to find effective ways to connect with potential customers and stand out from the crowd. Email marketing is an affordable and effective way to reach a large audience and promote your dispensary's products and services.One of the main benefits of dispensary email marketing is that it allows you to target specific demographics. By collecting email addresses from customers and potential customers, dispensaries can segment their audience based on factors such as age, location, and buying habits. This allows dispensaries to create personalized and relevant content that is more likely to resonate with their target audience. For example, a dispensary could send an email to customers who have previously purchased edibles, promoting new edible products that have recently been added to their inventory.Another advantage of dispensary email marketing is that it allows dispensaries to stay top of mind with potential customers. With the constant influx of new dispensaries entering the market, it can be easy for consumers to forget about a particular dispensary. By sending regular emails with promotions, product updates, and other relevant information, dispensaries can remind potential customers of their existence and keep them engaged with the brand. This is particularly important for dispensaries that are located in areas with a high concentration of competitors.Dispensary email marketing also allows dispensaries to build relationships with their customers. By sending personalized emails, dispensaries can create a sense of community and loyalty among their customer base. For example, dispensaries could send out an email newsletter that includes information on upcoming events, product reviews, and other relevant content. This not only keeps customers engaged but also creates a sense of connection between the dispensary and its customers.Moreover, email marketing is also cost-effective and efficient for dispensaries. Compared to traditional forms of marketing such as print or television ads, email marketing is relatively inexpensive. Dispensaries can send mass emails to thousands of customers at once without incurring significant costs. Additionally, the results of email marketing campaigns can be easily tracked and measured, allowing dispensaries to determine the effectiveness of their campaigns and make adjustments as necessary.In conclusion, dispensary email marketing is an essential aspect of any successful cannabis business. It allows dispensaries to reach specific demographics, stay top of mind with potential customers, build relationships with customers, and is cost-effective and efficient. By utilizing the power of email marketing, dispensaries can increase their visibility and sales, and ultimately, stay competitive in the ever-growing cannabis industry.